Field notes

Notes on beauty growth.

Practical writing on retail, ecommerce, education, and product — what actually moves revenue for spas, salons, medspas, and beauty and wellness brands. No filler.

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May 27, 20265 min read
Retail attach without the hard sell
Attach rates climb when the take-home routine is part of the treatment plan, not a pitch at checkout. Here is how to build the connection into the menu itself.
May 20, 20266 min readFeatured
Where menu revenue actually leaks
Most menus lose revenue in three quiet places: prices set by habit, services that were never added, and retail that never gets attached. Here is how to spot each.

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Notes on beauty growth.

Retail attach without the hard sell

Where menu revenue actually leaks

Notes on beauty growth.

Retail attach without the hard sell

Where menu revenue actually leaks