Director, Content & Social Marketing

You’ll own the strategy and system behind how we tell our story—transforming insights, product value, and customer outcomes into content people actively seek out, engage with, and share.

As a leader, you’ll build and manage a growing team spanning editorial, social, and emerging formats like video—while operating as a player-coach on the highest-impact work.

In this role, you’ll partner closely with Product Marketing, Performance Marketing, Brand, and Customer-facing teams to create a content flywheel that fuels the entire go-to-market motion—from category education to pipeline and expansion.

What you’ll do here:

Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation

Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats

Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership

Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing

Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises

Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers

Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel

Ensure content drives measurable impact across awareness, engagement, pipeline, and retention

Design content for modern discovery, including SEO, AEO, and generative search experiences

Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning

Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors

Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience

Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like

What you'll need to thrive:

8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams

Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company

Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle

Experience managing social media strategy and community presence at a brand level

Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)

Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate

Experience leading multi-format content strategies across written, social, and video content

Track record of building scalable content systems, not just one-off campaigns

Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams

Analytical mindset with the ability to connect content efforts to measurable business impact

Experience with proprietary research, community-led content, or new media formats is a plus

Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $168,000 - $200,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.

🏝 Take a break whenever you need with our flexible vacation day policy.

🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.

💚 Family planning resources and specialized support programs.

🔮 Equity: get ahead on the ground floor and grow with Boulevard.

💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.