Loading…
About the role
Who we are:
Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™
Who You Are
The Director, Global Product Marketing is a senior leader who serves as the connector between Product Development, Brand Marketing, Creative, Retail Marketing, and International teams. This role owns the global product narrative—from insight to innovation to launch—and plays a critical role in shaping Supergoop!’s long-term product and franchise strategy.
You are equal parts strategist and operator, deeply consumer-obsessed, and comfortable leading cross-functional teams through complexity. You bring clarity, rigor, and inspiration to how products come to life and how they show up in the world.
Role & Responsibilities
Strategy & Leadership
Own and evolve the global product marketing strategy, ensuring alignment with brand vision, business goals, and long-term growth priorities
Partner with the VP, Brand Management and senior leadership to shape and manage a 3-year global product pipeline, including hero franchises, innovation priorities, and whitespace opportunities
Make strategic recommendations on portfolio mix, franchise expansion, and market share growth
Act as the senior marketing authority on all product-related decisions and narratives
Keep looking
Ready to apply?
This role is posted by Supergoop. Applying takes you straight to their careers page in a new tab — SOCELLE surfaces the opening; the employer runs the hire.
Consumer Insights & Innovation
Lead all global consumer insights, trend analysis, research, and surveys to identify innovation opportunities, limited-life exclusives, and franchise extensions
Own consumer concept development for all new products, partnering closely with Product Development on formula direction, ingredients, and reason-for-being
Maintain deep external market awareness to continuously identify gaps, threats, and opportunities
Product Development & Launch Excellence
Lead cross-functional product launches end-to-end, partnering with Product Development, Creative, Regulatory, Packaging, Brand Marketing, Retail, and International teams
Ensure programs are delivered on time, on brand, and with commercial impact
Partner with Brand Marketing to ensure products are accurately and compellingly represented across 360 campaigns, including influencer briefs, PR, retail storytelling, and media
Messaging, Claims & Creative Direction
Own the global product positioning, messaging architecture, and copy direction across all touchpoints
Serve as the guardian of product storytelling, ensuring consistency across decks, creative briefs, retailer materials, and consumer-facing content
Own all consumer and clinical claims, including research design with Product Development, legal alignment, leadership approval, and final consumer-facing claim strategy
Lead product naming and global trademark processes in partnership with Legal, maintaining the trademark tracker across markets
Oversee creative packaging development, including briefs, competitive context, copy needs, and design direction while ensuring feasibility, functionality, and cost alignment
Team Leadership & Budget Ownership
Co-manage and develop the team Product Associate, with the Director of Brand Marketing, providing strategic guidance and oversight across their owned initiatives (kits, samples, pricing, artwork, product briefs, SRP analysis, competitive analysis, etc.)
Manage the Global Product Marketing translations and comps budget, ensuring efficient allocation and global consistency
Foster strong cross-functional relationships and act as a collaborative, solution-oriented leader
Job Qualifications
Bachelor’s degree required
8–10+ years of experience in product marketing within the beauty, skincare, or consumer products industry
Proven experience leading global product strategies and complex cross-functional initiatives
Strong strategic thinking paired with exceptional executional rigor
Entrepreneurial mindset with the ability to navigate and influence within larger, matrixed organizations
Impeccable communication and writing skills, with a sharp eye for storytelling and detail
Highly collaborative leader with strong problem-solving skills and sound judgment
Creative, curious thinker who independently generates and executes innovative ideas
Salary Range: $140,000 - $150,000/year + 12% bonus potential
Supergoop! shines bright for you and offers US based full-time employees:
Comprehensive Health Benefits
Generous Paid Time Off Policy
401k with Company Match
Product Discounts
Employee Referral Program
Company and Team Off-Sites
EEO Statement:
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.