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About the role
Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen .
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most .
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come Do The Best Work of Your Life at Boulevard.
Boulevard is the client experience platform purpose-built for salons, spas, medspas, and wellness businesses. More than 5,000 businesses use Boulevard to manage scheduling, payments, marketing, and client relationships — processing over $5 billion in payments annually. We’ve raised $188M in funding and are growing fast, particularly as we expand upmarket into multi-location and franchise operators.
We’re looking for a Lead/Staff Product Analyst to build Boulevard’s Product Intelligence function and own its core responsibilities. You are deeply experienced in data and analytics, and passionate about translating complex datasets into compelling product stories — the kind that clarify what’s happening, explain why it matters, and make clear what to do next. You know what good looks like, you hold yourself and your work to that standard, and you don’t wait to be asked before surfacing what matters.
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Ready to apply?
This role is posted by Boulevard. Applying takes you straight to their careers page in a new tab — SOCELLE surfaces the opening; the employer runs the hire.
This role requires someone who is genuinely energized by ambiguity. There is no well-worn path to follow, you’ll be defining the questions, building the infrastructure to answer them, and charting the course forward — often without perfect information. That’s not a warning; for the right person, it’s the whole appeal.
You operate with the mindset of a team builder — creating processes, documenting best practices, and working with the structure and rigor that makes this function scalable from day one.
Key Responsibilities
Build Boulevard’s product data foundation - partnering across the Product Development organization to define what needs to be captured and how, and designing the models that translate raw data into clean, reliable and scalable analysis-ready assets in partnership with data engineering
In tight partnership with Product, develop data-driven recommendations that inform strategy and drive action — through engaging narratives, effective data storytelling, and visualizations adapted to the audience, from individual contributors to executive leadership
Build scalable, intuitive and self-serve dashboards that empower teams and stakeholders to independently explore data and make informed strategic decisions; fostering a data-driven culture by educating and enabling stakeholders to interpret data and act on it with confidence
Own deep-dive and exploratory analyses that up-level understanding of customers and their relationship with the product (e.g. funnel analysis, retention curves, cohort behavior, feature adoption) — surface insights proactively and build analytical narratives that support strategic business cases and influence product direction
Be the bridge between product data and the broader organization — ensuring insights actively inform and influence cross-functional decisions and outcomes
Create team processes and analytical workflows that enforce data accuracy and scale as the function grows; advocate for the tooling investments the team requires
What You’ll Need to Thrive
Required
8+ years of proven experience in data or product analytics in a B2B SaaS or high-growth technology environment, with meaningful time spent in early-stage or low data-maturity environments — you’ve built the foundation, not just worked on top of one someone else laid. Act Like an Owner
Fluency with data analysis and BI tools: SQL, Python, Snowflake, and Sigma; strong proficiency with data modeling. Know Your Sh*t
Direct experience designing and executing product instrumentation strategies — defining event schemas, authoring tracking plans, and ensuring reliable data capture in partnership with product and engineering
Expertise in building dashboards and visualizations using platforms such as Sigma, Looker, Tableau, or similar — with a track record of creating self-serve tools that teams actually use
Significant experience working directly with product managers and leaders — translating data findings into actionable opportunities and tradeoffs that drive strategy and roadmap investment
Demonstrated ability to design and execute deep-dive analyses across the full product lifecycle — including funnel diagnostics, cohort and retention modeling, and behavioral segmentation — translating statistical findings into clear, decision-ready narratives for product and leadership audiences
Clear, confident communication with stakeholders at any level — you can build a narrative that lands with a PM or the executive team, and you deliver it with the kind of presence that builds trust. Show Up With Style
High level of ownership with a demonstrated ability to manage projects end-to-end, identify opportunities, navigate ambiguity, and build processes that scale — comfortable thriving in fast-paced, dynamic environments with multiple competing priorities. Make an Impact
Proven track record of partnering cross-functionally and using product data to influence leadership decisions and outcomes — whether shaping go-to-market strategy, informing customer success priorities, or driving alignment across teams; you earn trust by being direct, generous with knowledge, and consistent in how you show up
Preferred
Experience evaluating or implementing product analytics tooling such as Amplitude, Mixpanel, or similar platforms
Why This Role Matters
Boulevard is at an inflection point. We’re scaling upmarket, expanding our product surface, and making bigger bets on where the business goes next. Every one of those bets requires a trusted picture of what’s happening in the product today.
Product teams can’t build with conviction without knowing how customers use what we’ve already shipped — that’s you
New launches succeed or fail quietly without the instrumentation and frameworks to measure them — that’s you
The path to stronger ARR runs through understanding which customers get the most value, and why — that’s you
Leadership can’t make the right strategic bets without a reliable, trusted source of truth for product performance — that’s you
This is foundational work that compounds. What you build in the first year will shape how Boulevard makes product decisions for the next five.
Compensation
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $140,500 - $165,500 per year. For all other U.S. locations, the anticipated base salary range is $122,500 - $158,400 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation wi