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About the role
WHO WE ARE. Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.
THE FORMULA. At Glossier, creativity isn’t just what we do, it’s how we connect, how we show up, and how we aspire to earn our place as the most loved lifestyle brand in the world. We’re looking for a Creative Director who can take that responsibility seriously (but not too seriously), shaping a creative vision that feels both distinctly Glossier and unmistakably forward, the kind of signature recipe that only we can bring to life, and one that others can’t quite replicate.
Reporting to our Chief Marketing Officer, this role sits at the center of how our brand comes to life, guiding the look, feel, and voice of Glossier across every touchpoint. You’ll bring a point of view that is both grounded in who we are and ambitious about where we’re going, thoughtfully combining instinct, taste, and cultural awareness into a creative recipe that resonates deeply with our community while moving the business forward.
But the real heart of this role goes beyond the work itself. You’ll step into a team of talented and creative individuals who have experienced meaningful change, and your ability to lead through that (thoughtfully, intentionally, and with care) will define your success. You know how to create an environment where people feel inspired and supported, where creative freedom is protected, and where the right structure acts as a framework (not a constraint) so the work can come together at its best. You’re as invested in building people as you are in building the work itself, understanding that the strongest creative output is the result of the right ingredients, environment, and leadership.
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This role is posted by Glossier. Applying takes you straight to their careers page in a new tab — SOCELLE surfaces the opening; the employer runs the hire.
You’ll set the creative bar, yes, but also the tone. Balancing instinct with perspective, autonomy with alignment, and ambition with empathy, all while knowing when to step in to refine the recipe, and when to let it evolve naturally. The result? Work that not only looks beautiful, but feels meaningful, and a team that’s energized to bring it to life, together.
If you’re someone who can lead with both vision and humanity, and knows how to turn that into work that people love, you might be exactly the ingredient we’ve been looking for.
BRINGING IT ALL TOGETHER. Like any great recipe, this role is about how all the elements come together: creative vision, thoughtful execution, and strong leadership. Each one essential on its own, but even more powerful in combination. From setting the creative direction and translating it into meaningful brand moments, to guiding and developing the team behind it all, the Creative Director will bring each ingredient together with intention, clarity, and care. This role plays a key part across Creative Vision & Execution , Brand Storytelling & Expression , and Leadership & Team Development , ensuring the final result is both cohesive and distinctly Glossier.
Creative Vision & Execution
Define and evolve Glossier’s overarching creative direction across all channels, ensuring a cohesive and elevated brand experience
Build efficient, scalable systems across campaigns, content, and launches
Lead the development and execution of 360° campaigns, from concept through final delivery across digital, retail, social, and experiential
Partner with Product and Marketing to bring launches to life through compelling storytelling and visual identity
Translate cultural insights and community signals into fresh, relevant concepts that push the brand forward, while establishing and upholding creative standards that ensure all work is on-brand, best-in-class, and emotionally resonant
Establish and codify ownable brand assets and visual systems that make Glossier instantly recognizable across any touchpoint
Act as the ultimate steward of brand distinctiveness, ensuring the work is not just beautiful, but unmistakably Glossier
Brings an editorial point of view including a strong perspective on taste, culture, and curation
Build scalable creative systems, toolkits, and guidelines that empower teams to execute at a high bar globally
Create culturally defining brand moments, products, and symbols that become synonymous with Glossier
Oversee creative output across photography, video, copy, design, and experiential, ensuring consistency and quality at every touchpoint
Continuously refine creative processes and workflows to enable speed, clarity, and creative excellence without compromising artistry
Lead visual merchandising in owned retail and wholesale, product packaging, merch concept and design
Brand Storytelling & Expression
Shape and evolve Glossier’s brand narrative, ensuring it reflects who we are today while building toward who we want to become
Develop breakthrough campaigns and brand moments that deepen emotional connection with our community, focusing on human connection, everyday moments, and storytelling that authentically reflects real life
Ensure consistency in voice, tone, and visual identity across all platforms and markets
Partner closely with retail to bring the brand to life in physical spaces, focusing on experiential moments of brand expression that are immersive and memorable
Leverage insights, trends, and cultural moments to keep the brand relevant, differentiated, and ahead of the curve
Collaborate with cross-functional partners to ensure creative work not only inspires, but also drives business impact
Reimagine retail as a storytelling platform and cultural touchpoint
Lead the creation of immersive, ownable physical environments that extend the brand into real life
Define the next era of Glossier retail experience
Leadership & Team Development
Lead, inspire, and develop a high-performing Creative team, fostering an environment of trust, collaboration, and creative excellence
Navigate and stabilize a team that has experienced significant change, bringing clarity, consistency, and renewed energy to the function
Balance creative freedom with clear direction, ensuring team members feel empowered while aligned to shared goals and standards
Provide thoughtful, actionable feedback that elevates both the work and the individuals behind it
Build and scale team structures, roles, and ways of working to support long-term success
Partner cross-functionally with Marketing, Product, and People to ensure alignment, prioritization, and effective execution of initiatives and projects
Own and evolve the end-to-end creative operating model, ensuring the team delivers high-quality work at speed and scale
Champion a culture that reflects Glossier’s values of Be Human, Be Curious, Be Playful, and Be Helpful, while holding a high bar for performance and accountability
KEY INGREDIENTS. We know you’re here to do great work, raise the bar, and make a meaningful impact, and we’re here for that, too. While there’s no single path to success, we’ve found that the key ingredients below set the foundation for doing your best work, thriving in the role, and ultimately making it your own (i.e. successfully bringing this formula to life).
10+ years of experience in creative roles within beauty, fashion, lifestyle, or adjacent consumer categories, including 4+ years in senior creative leadership
Proven track record of developing and executing breakthrough creative work that bu