Where candidates are applying.

Name: SOCELLE beauty & wellness candidate demand
Creator: SOCELLE

A read of where the interest is — the disciplines, states, and sectors job seekers actually apply to, counted off the live board. It moves with the market, not a survey from last year.

Apply activity

Candidate demand, across beauty & wellness.

Most-applied disciplines

Apply-clicks by role · share of the most-applied

Esthetician630 applies
Leadership482 applies
Massage therapist412 applies
Stylist405 applies
Nail tech255 applies
Sales229 applies
Injector195 applies
Laser technician149 applies
Marketing149 applies
Engineering142 applies
Product design76 applies
Operations51 applies
Finance36 applies
Customer success34 applies
People11 applies
Educator4 applies

Demand by state

Apply-clicks by U.S. state · share of the busiest

California461 applies
Texas313 applies
New York209 applies
Florida193 applies
Massachusetts187 applies
Colorado169 applies
North Carolina134 applies
Pennsylvania107 applies
Virginia94 applies
Michigan91 applies
Arizona75 applies
Missouri71 applies

Demand by sector

Apply-clicks by sector · share of the busiest

Medspa739 applies
Spa535 applies
Salon497 applies
Wellness tech397 applies
Wellness392 applies
Beauty brand334 applies
Skincare317 applies
Nails258 applies
Hair169 applies
Lashes & brows120 applies
Fitness70 applies
Telehealth44 applies
Wellness retail34 applies

Based on 3,906 apply-clicks on the SOCELLE board over the last 30 days — a directional read of candidate interest, not open-role supply (see who’s hiring) or actual hires. Bars show each value’s share of the most-applied in its group; the catch-all “other” bucket is excluded from the discipline ranking.

Read it in full

Set this demand against the supply side.

This is the interest read. The board carries the open roles behind it, the hiring leaderboard shows where the supply actually is, and the benchmarks show what those roles pay.

Browse open roles Who’s hiring What it pays