Account Based Marketing (ABM) Manager
New York, NY
About the role
About Genius AI
Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.
Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.
About the Role
Genius AI serves 120,000+ service businesses and the way we talk to them is a meaningful part of how we earn their trust and grow the business. Copy touches every surface that matters: paid social, email, landing pages, and campaigns. The quality of that copy directly affects whether someone signs up, activates, and stays.
The other half is architecting the AI-powered systems that embed your editorial judgment into how the entire marketing function produces copy, so quality and consistency don't depend on you being in every room.
You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do
Write across the full marketing funnel inclusive of paid social, email, landing pages, video scripts, and campaigns, bringing real business-owner pain points to life and showing how Genius AI solves them in ways competitors don't
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New York, NY
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Stay in the loop
Architect AI-powered copywriting and copy-review systems from the ground up, designing workflows that encode brand standards and scale copy quality across the org without requiring your direct involvement in every piece
Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces
Set the editorial standard for the org, running AI-powered copy reviews, giving feedback with conviction, and coaching partners to make better messaging decisions independently
Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise and make Genius AI the obvious choice for service business owners
What We're Looking For
5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle work across a marketing funnel
You have built AI writing tools and workflows that changed how a team operates, with genuine hands-on experience designing systems rather than just using tools to write faster
Comfortable moving without full direction, making calls on voice, messaging, and creative strategy without waiting for someone to scope it first
Proven track record of translating product features into business impact and customer transformation, with a deep understanding that differentiation increasingly lives in narrative
Experience setting copy standards at an organizational level, through style guides, voice frameworks, or AI-powered writing systems
Strong performance marketing instincts, with a clear sense of what makes copy convert in crowded paid environments
A clear point of view on what great looks like, the ability to defend it, and a track record of rallying cross-functional partners around a creative perspective
Benefits & Perks
Competitive health & dental insurance options, effective on your first day of employment
Flexible PTO
In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
Annual stipend for professional development and continued learning
High performers at 5 years receive a generous stipend to use however you recharge best
401k benefit: employees are eligible to contribute starting day 1 of employment
Dependent Care FSA
Paid parental leave
Fertility and adoption benefits via Carrot and Kindbody
The base salary for this role is between $145,000–$170,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in Genius AI's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.
At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.
Personal Information: Notice at Collection for Employees and Applicants
Agency Submissions If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.
Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.
New York, NY
Hybrid New York City
The market around this role
The real demand for this discipline, how GlossGenius is hiring right now, and the intelligence moving in its space — straight from the SOCELLE live board and Intelligence reports.
136roles
No prior reading — no change stated
68companies
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58locations
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3%
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Aggregated across every live, non-expired SOCELLE listing in this discipline at render time.
25th–75th percentile of 8 priced live SOCELLE postings board-wide, refreshed daily.
Hiring is easing — 25 open roles.
Hiring mostly for Engineering (10 openings).
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