SOCELLE Intelligence Desk
Bio-Based Ingredient Growth Meets Acne-Evidence Pressure
Loading…
From the intelligence desk
Read the wireFrom the intelligence desk
Read the wireSOCELLE Intelligence Desk
Bio-Based Ingredient Growth Meets Acne-Evidence Pressure
SOCELLE Intelligence Desk
Hanwha, Rheinmetall, and the Knicks Signal a Harder Attention Market
SOCELLE Intelligence Desk
Lip plumpers and GLP-1 face shifts are reshaping aesthetics demand
SOCELLE Intelligence Desk
Allure's Sunscreen-Stick Surge Points to a Summer Checkout Play
About the role
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
About the right team member
We’re looking for a seasoned Sr. PM to drive our Gym vertical. As PM for Gym, you'll own the full product strategy for one of the most ambitious bets in our New Verticals organization. That means 0→1 product work, business model discovery, and building for both sides of a marketplace: gym-goers who want seamless access, and gym operators who need a genuine growth partner. This is a high-visibility role with a greenfield opportunity.
This role is a good fit if you…
Have gone 0→1 and driven a product to product-market fit in a new or undefined space
Have built for both sides of a marketplace — B2C and B2B
Bring strong business acumen — can navigate business model uncertainty and make tough trade-offs
Are technically sharp and can weigh in on architectural decisions and independently interpret data
Keep looking
Ready to apply?
This role is posted by ClassPass. Applying takes you straight to their careers page in a new tab — SOCELLE surfaces the opening; the employer runs the hire.
Have a rigorous experimentation track record: you know how to design a good test and learn fast from the results
Communicate with clarity across audiences — engineers, executives, and external partners alike
Are execution-focused and know how to unblock teams while balancing speed and quality
Have deep consumer empathy and act as a true product owner with a high bar for craft and detail
Leverage AI to multiply your impact
Key Responsibilities
Lead product strategy for the Gym vertical
Define a clear vision aligned with company goals and user needs
Drive business-model discovery — figure out how ClassPass creates and captures value here
Prioritize ruthlessly, balancing near-term wins with long-term bets
Build for both sides of the marketplace
Develop deep empathy for gym-goers and gym operators alike
Build consumer products that are intuitive and operator tools that genuinely help gyms grow
Partner with UX and research across both surfaces
Execute with excellence
Own the product lifecycle end-to-end: discovery through post-launch optimization
Collaborate with engineering on feasibility, quality, and speed
Drive transparency through strong documentation and cross-team communication
Engage and align stakeholders
Communicate vision, roadmap, and progress to senior leadership
Build relationships with gym operator partners; gather feedback to shape the roadmap
Partner with marketing and sales on positioning and launches
Skills & experience
5+ years of PM experience, with a meaningful portion in 0→1 or new-business contexts
A strong track record building high-quality products on both sides of a marketplace — consumer-facing and operator/partner-facing; B2B2C experience is a strong plus
Deep experience with consumer mobile apps
Technically and analytically sharp: you understand how products are built, can query data independently, and have run large-scale experiments
Sharp product intuition grounded in user research and data
Excellent communicator — across engineering, design, data science, business, and external partners
Experience in agile, full-stack product teams from discovery through delivery
What you'll accomplish
By the end of year one, you'll have shipped meaningful product to both sides of the marketplace, have early signals on PMF, and be able to articulate a clear thesis for where our Gym product goes next.
Pay Transparency
It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $130,000 to $185,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans. Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).